The Online Copywriter’s Handbook : Everything You Need to Know to Write Electronic Copy That Sells (Paperback)

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to spec (more…)

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• The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells (Paperback) Amazon.com Review The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters.......
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