The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells (Paperback)

Posted by qpen on November 5, 2009

Amazon.com Review

The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, publ (more…)