Posted by qpen on December 11, 2009
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, publ (more…)
Posted by qpen on November 5, 2009
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, publ (more…)
Posted by qpen on September 20, 2009
Review
Writing for Multimedia and the Web is essential reading for anyone who wants to work and create in these competitive arenas. Tim Garrand has created an incredibly useful ‘bible’ of case studies for this exploding electronic frontier. -Matthew Costello, writer of the games: The 7th Guest, Just Cause, and Pirates of the Caribbean and co-creator of Zoog Disney, on TV and online.Tim Garrand has done it again! This latest update of Writing for Multimedia and the Web includes al (more…)
Posted by qpen on September 11, 2009
Review
Writing for Multimedia and the Web is essential reading for anyone who wants to work and create in these competitive arenas. Tim Garrand has created an incredibly useful ‘bible’ of case studies for this exploding electronic frontier. -Matthew Costello, writer of the games: The 7th Guest, Just Cause, and Pirates of the Caribbean and co-creator of Zoog Disney, on TV and online.Tim Garrand has done it again! This latest update of Writing for Multimedia and the Web includes al (more…)
