Posted by qpen on June 23, 2010
Amazon.com Review
Forget everything you’ve heard about the travails of the freelance writer. In Damn! Why Didn’t I Write That?, Marc McCutcheon contends that “you can learn the trade and begin making a respectable income much faster than most people think possible.” To illustrate, McCutcheon lists 17 pages of bestselling titles, including Bear Attacks: Their Causes and Avoidance (150,000 copies sold) and Golfing, a humor book (525,000 copies sold). McCutcheon himself wrote a (more…)
Posted by qpen on May 9, 2010
Young learners build emergent reading and writing skills—as they create beautiful art! Children work together to create a whole-class work of readable art such as accordion books, giant murals, and sculptures. These classroom-tested projects cover favorite themes such as penguins, neighborhood & community, transportation, and weather. Projects require little setup and use all different media: printing, texture rubbings, collage, and more. Plus, resource lists of easy-to-find, (more…)
Posted by qpen on April 30, 2010
Make grammar skills stick with dozens and dozens of highly motivating, hands-on games and activities! Packed with reproducible game boards and engaging manipulatives, this resource provides fresh, fun-filled activities on all the key topics: capitalization, punctuation, parts of speech, plurals, contractions, and more. Great for learning centers! For use with Grades 2-4.
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Posted by qpen on
Amazon.com Review
Forget everything you’ve heard about the travails of the freelance writer. In Damn! Why Didn’t I Write That?, Marc McCutcheon contends that “you can learn the trade and begin making a respectable income much faster than most people think possible.” To illustrate, McCutcheon lists 17 pages of bestselling titles, including Bear Attacks: Their Causes and Avoidance (150,000 copies sold) and Golfing, a humor book (525,000 copies sold). McCutcheon himself wrote a (more…)
Posted by qpen on April 18, 2010
The more than 200 impersonal but engaging writing prompts in this exercise book help students practice their writing skills without asking them to share personal thoughts they would rather keep to themselves. Quirky, challenging, and humorous, the ideas encourage lighthearted creativity with such topics as writing about a girl named Dot without using any letters with dots (such as i or j), describing a person named Chris by the reactions of others as he walks into a room, or cre (more…)
Posted by qpen on April 1, 2010
The second book in the Write Great Fiction series, Plot & Structure offers clear and concise information on creating a believable and engaging plot that readers can’t resist. Written by award-winning thriller and suspense author James Scott Bell, this handy instruction guide provides: * Easy-to-understand techniques on every aspect of plotting and structure, from brainstorming story ideas to building scenes, and from using subplots to crafting knock-out endings * Engaging (more…)
Posted by qpen on January 22, 2010
Selling is the number one skill you MUST learn if you are going to be in business, and this applies online too. If you don’t know how to sell, your business will have a very hard time succeeding. And your words are what will make you sell online.How YOU Can Write Your Own Sales Letter That Kills – Which Produces a Minimum 2-4% Conversion Rate – And Save $10,000 From Hiring Your Own Copywriter!At Long Last… YOU Can Now Write Your Own Professional Copy That Sells… Because I Am (more…)
Posted by qpen on January 8, 2010
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to spec (more…)
Posted by qpen on December 17, 2009
Help students write effectively and raise their test scores with fun writing prompts and expert lessons on writing five-paragraph essays, organizing a story, writing expository pieces, mastering persuasive writing, and more.
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travel writing
Posted by qpen on December 11, 2009
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, publ (more…)
Posted by qpen on December 10, 2009
This digital document is an article from Parks & Recreation, published by Thomson Gale on January 1, 2006. The length of the article is 748 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Playbook: making an impression: learn how to create a press release that will shine to the m (more…)
Posted by qpen on December 6, 2009
Review
All who are interested in making their communications more effective should read it.” -Journal of Consumer Marketing (more…)
Posted by qpen on November 29, 2009
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to spec (more…)
Posted by qpen on
Review
How do you feel when someone says: I want tell you about my product? Ready to run away in horror, right? What about when someone says Let me tell you a story? Now that s interesting! Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling. –David Meerman Scott, Bestselling author of The New Rules of Marketing and PRIn the age of The Jaded Customer, comp (more…)
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When it comes to copy, what works in the brick – and mortar world does not necessarily grab Web consumers…and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people’s attention today. Completely updated for the current online marketplace, “Web Copy That Sells” gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strateg (more…)
