Selling is the number one skill you MUST learn if you are going to be in business, and this applies online too. If you don’t know how to [...]
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative [...]
Help students write effectively and raise their test scores with fun writing prompts and expert lessons on writing five-paragraph essays, organizing a story, writing expository pieces, mastering persuasive [...]
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author [...]
This digital document is an article from Parks & Recreation, published by Thomson Gale on January 1, 2006. The length of the article is 748 words. The page [...]
Review
All who are interested in making their communications more effective should read it.” -Journal of [...]
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative [...]
Review
How do you feel when someone says: I want tell you about my product? Ready to run away in horror, right? What [...]
When it comes to copy, what works in the brick – and mortar world does not necessarily grab Web consumers…and with new developments like social networks, blogs, and [...]
Review
Anyone who liked the first edition of King’s book will find the second even better. And any marcom writer who’s never encountered [...]
Developed by a widely published writer and humorist, these 15-minute reproducible activities teach key nonfiction writing skills—and have major kid appeal! Activities cover all the essentials, including finding [...]
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author [...]
This book reveals insider information to help you avoid the pitfalls of rejection in writing a book.
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More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells Looking [...]
Review
A couple of people were asking about books for business or technical writers, and we’ve just received one that [...]
