Posted by qpen on April 18, 2010

Writing convincing historical novels requires thorough research and attention to detail. This book explores the skills needed for setting a story in its historical context, from characters, setting and plot, to the prevailing attitudes, beliefs and imagery of the chosen period.
(more…)
Posted by qpen on March 29, 2010

Review
“It is absolutely super! I have never seen a more analytical and practical approach to developing the craft of writing lyrics. SUCCESSFUL LYRIC WRITING is a wonderful companion to THE CRAFT OF LYRIC WRITING. Both books should be required reading for all aspiring Ira Gershwins.” — Bernice Cohen, American Society of Composers, Authors and PublishersFrom the author of THE CRAFT OF LYRIC WRITING, you might expect the world, and happily, in this case, you get it. This i (more…)
Posted by qpen on January 15, 2010

Learn how to get a successful, money-making website built for you correctly the first time. This book will arm you with everything you need to know to go from an outdated site or a simple idea to a brand new, fully-functional, money-making business website. You’ll learn how to hire the perfect Web designer for a fair price and how to guide them to create the most user-friendly, powerful, trusted and successful website possible for your business and budget. And it will teach you (more…)
Posted by qpen on December 29, 2009

“Discover The Industry Trade Secrets To Creating High Converting Ad Copy While Making A Fortune As A High Paid Copywriting Expert!”You know that feeling of settling in for the evening, curled up with a fresh cup of hot chocolate and a delicious book that you just can’t seem to put down?You read chapter after chapter, eagerly turning pages, ignoring the world around you as you are completely absorbed in the fantasy story that’s unfolding with every turn of the page.That feeling o (more…)
Posted by qpen on December 24, 2009

Creating effective copywriting is of vital importance in today’s design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter. Leading industry talents from both th (more…)
Posted by qpen on December 1, 2009

Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating (more…)
Posted by qpen on November 30, 2009

The moment you decide to become a freelancer, everyone you talk to will probably tell you how cool it is to be your own boss.You are in control of your work and nobody else (except for your clients) can tell you what to do. If you don’t want to work on Fridays – you don’t have to.Take any days off that you want, but make sure that you finish your projects by the deadline. By being your own boss, you really have the freedom to steer your life where you want it to go.
(more…)
Posted by qpen on November 17, 2009

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer’s budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expa (more…)
Posted by qpen on November 15, 2009

Most advanced educational courses now include a dissertation or research project of some kind. For many students this can be a terrifying experience. Although colleges and universities may have different systems, basic principles for planning research and making the compromise between what is desirable and what is feasable are the same. This book aims to provide a plain guide to ways of producing a dissertation with minimum stress and frustration. It covers such areas as choosing a (more…)