Review
‘…a valuable collection of papers.’ – Thorsten Hulsmann, Regional Studies, Vol. 35.1, pp. 87-90, 2001′This edited volume is…a timely constribution to the [...]
Currently there is nothing as comprehensive about this topic available. This new volume takes a methodical yet comprehensive approach to conveying the fundamentals of avant-garde, innovative, [...]
Marketing Communications Industry (MCI) is critical to the Indian economy as it creates competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and [...]
This study provides an unusual and timely contribution to knowledge of the management of product and service innovation. Six case studies from large and small companies in the [...]
