Content Strategy for the Web (Paperback)
If your website content is out of date, off-brand, and out of control, you’re missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home [...]
Posts Tagged ‘Strategy’
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Press Releases Are Not a PR Strategy (Paperback)
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“A definite must-read for executives challenged by today’s world of consumer-generated content. Linda’s ‘to-the-point’ approach cuts to the core, using great examples [...]
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Strategy: Text and Cases: Analysis and Practice (Paperback)
The author team of Professors John McGee, Howard Thomas and David Wilson combine their extensive experience of teaching and consulting in strategy with cutting edge research to form [...]
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