Posted by qpen on December 27, 2009
If your website content is out of date, off-brand, and out of control, you’re missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won’t help. Investing in a new content management system won’t fix it, either. So, where do you start? Without meaningful content, your website isn’t worth much to your key audiences. But creating (and caring for) “meaningful” content is far more complicated than we’re often willing to acknowledge. (more…)
Posted by qpen on November 28, 2009
Review
“A definite must-read for executives challenged by today’s world of consumer-generated content. Linda’s ‘to-the-point’ approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you’ll need it.” –Rod Lenniger, Executive Vice President, iCrossing”I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working wo (more…)
Posted by qpen on November 24, 2009
The author team of Professors John McGee, Howard Thomas and David Wilson combine their extensive experience of teaching and consulting in strategy with cutting edge research to form an exciting new textbook. Marrying comprehensive coverage of strategy with an incisive and analytical approach, the new text is ideal for undergraduate and MBA students taking a strategic management, corporate strategy or business policy module.The book sets out to provide students with an understand (more…)
