Posted by qpen on December 11, 2009
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, publ (more…)
Posted by qpen on December 6, 2009
Review
All who are interested in making their communications more effective should read it.” -Journal of Consumer Marketing (more…)
Posted by qpen on November 29, 2009
When it comes to copy, what works in the brick – and mortar world does not necessarily grab Web consumers…and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people’s attention today. Completely updated for the current online marketplace, “Web Copy That Sells” gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strateg (more…)
Posted by qpen on November 25, 2009
Review
Anyone who liked the first edition of King’s book will find the second even better. And any marcom writer who’s never encountered her book should check it out. –Gordon Graham, SoftwareCEO.comI’ve had the original edition on my desk for over a decade, and have referred to it hundreds of times. It’s dog-eared to say the least! … I suspect this new edition will sit on my desk as a handy reference for another decade. –Steve Slaunwhite, For Copywriters Only newsletterThe fo (more…)
Posted by qpen on November 5, 2009
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, publ (more…)
