Posted by qpen on December 6, 2009

Review
All who are interested in making their communications more effective should read it.” -Journal of Consumer Marketing (more…)
Posted by qpen on November 29, 2009

When it comes to copy, what works in the brick – and mortar world does not necessarily grab Web consumers…and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people’s attention today. Completely updated for the current online marketplace, “Web Copy That Sells” gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strateg (more…)