Press Releases Are Not a PR Strategy (Paperback)

Posted by qpen on November 28, 2009

Review

“A definite must-read for executives challenged by today’s world of consumer-generated content. Linda’s ‘to-the-point’ approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you’ll need it.” –Rod Lenniger, Executive Vice President, iCrossing”I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working wo (more…)

An Editor’s Guide to Perfect Press Releases.: The Key To Free Publicity For Your Organization or Business (Paperback)

Posted by qpen on November 26, 2009

A pocket size reference that can be used by businesses, clubs, churches and non-profit organizations to save hundreds – perhaps thousands – of dollars by learning how to publicize their events without the help of a publicity agent.

About the Author

Penny Fletcher is a freelance writer with an extensive background in newspapers, magazines, Web writing and books. Her proven creativity as a fiction writer and accuracy as a journalist and editor are evidenced by the (more…)