Posted by qpen on November 29, 2009
Review
How do you feel when someone says: I want tell you about my product? Ready to run away in horror, right? What about when someone says Let me tell you a story? Now that s interesting! Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling. –David Meerman Scott, Bestselling author of The New Rules of Marketing and PRIn the age of The Jaded Customer, comp (more…)
Posted by qpen on November 23, 2009
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
From the Back Cover
A fun and authoritative guide to writing masterful copy Great copy is t (more…)
Posted by qpen on November 11, 2009
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
From the Back Cover
A fun and authoritative guide to writing masterful copy Great copy is t (more…)
Posted by qpen on October 20, 2009
Review
.. Whether you?re writing a paper or writing a proposal,[thebook]can give you that winning edge over others.” — Technical Communication
Review Technical Communication: “Powerful Proposals is the ideal book for people involved in business and academia..Whether you’re writing a paper or writing a proposal, Powerful Proposals can give you that winning edge over others.” (more…)
Posted by qpen on October 7, 2009
Review
“Monad Trainer’s Aide has always been a strong advocate of the Crisp Fifty-Minute Series. We find the content to be exceptionally useful and effective. As a standalone learning experience or accompanied with videos, the Crisp Series frequently satisfies all of our clients’ training requirements. Their extensive list of titles along with low pricing, makes the Crisp Fifty-Minute Series required reading in any training or educational program.”
Ever send out an embarrassin (more…)
