Posted by qpen on June 13, 2010
Many people can write. But writing well enough to get published takes hours of practice, the ability to take criticism, and expert advice. Filled with stories and tips from published authors, this easy-to-use guide teaches you the basics of the writing craft. Whether you want to create poems or plays, children’s books or online blogs, romance novels or a memoir, you’ll learn to write more effectively and creatively. Published author, editor, and PR consultant Wendy Burt-Thomas c (more…)
Posted by qpen on June 5, 2010
From Booklist
You would think a guide through the ethical thicket that awaits creative nonfiction writers would have clearer answers. But writer and editor Gutkind seems positively Swiss in his neutrality on the simmering issues that flared into open warfare during the James Frey debacle. “Listen, I can’t answer all these questions with rules and regulations,” he tells a college audience in an anecdote from the introduction. “I am not the creative nonfiction police!” R (more…)
Posted by qpen on June 3, 2010
All you need to know to write a novel, play, short story, screenplay, poem, or article. This easy-to-follow reference teaches readers the basics of good writing and how to develop style. Comprising exercises, techniques, and scores of samples for each writing discipline, this exciting new book has all the ingredients you will need to become a master of creative writing.
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Posted by qpen on January 8, 2010
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to spec (more…)
Posted by qpen on January 3, 2010
Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Adv (more…)
Posted by qpen on November 29, 2009
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to spec (more…)
Posted by qpen on November 24, 2009
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ‘I Need a Killer Press Release–Now What???’ is filled with useful links and examples for online publicity. You will learn how to: Get to know (more…)
Posted by qpen on September 24, 2009
Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advert (more…)
