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Thursday, September 2, 2010

Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide (Paperback)

Posted by qpen on May 6, 2010

Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide

Based on the actual writing and speaking styles of leading business executives worldwide, this book features easy-to-follow instructions and techniques for preparing polished written documents and writing and speaking in an articulate manner. Focusing on how leading business professionals really communicate, the basics of writing and speaking, including traditional grammar and speaking dos and don’ts, are covered. Examined are the particular styles in which business professional (more…)

Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset (Paperback)

Posted by qpen on November 29, 2009

Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Review

How do you feel when someone says: I want tell you about my product? Ready to run away in horror, right? What about when someone says Let me tell you a story? Now that s interesting! Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling. –David Meerman Scott, Bestselling author of The New Rules of Marketing and PRIn the age of The Jaded Customer, comp (more…)