Essential Oils Desk Reference (Hardcover)
Posted by qpen on May 28, 2010
No description for this product could be found, but have a look over at Amazon for reviews and other information.
The Art Of Dramatic Writing: Its Basis In The Creative Interpretation Of Human Motives (Hardcover)
Posted by qpen on May 14, 2010
Amazon.com Review
For many years, Lajos Egri’s highly opinionated but very enjoyable The Art of Dramatic Writing has been a well-guarded secret of playwrights, scriptwriters, and writers for television. Unlike many other books on playwrighting (several of which Egri criticizes during the course of this one), the author’s systematic breakdown of the essentials for creating successful realistic plays and screenplays effectively demystifies the process of creative writing. Egri, who (more…)
First Nature Encyclopedia (Dk First Reference) (Hardcover)
Posted by qpen on April 22, 2010
An exciting new addition to the DK First Reference series, this fun-packed nature encyclopedia introduces children to every aspect of the natural world.
The Elements of Story: Field Notes on Nonfiction Writing (Hardcover)
Posted by qpen on April 18, 2010
Review
“A virtual Merck Manual for story doctors, filled with insightful diagnoses and effective prescriptions.” (William G. Connolly, co-author of The New York Times Style Manual of Style and Usage )“Ailing writers, not to worry. There is a Story Doctor in the house. His name is Frank Flaherty, and his powerful medicine is on every page of The Elements of Story. It belongs on your shelf right there next to that other Elements book.” (Roy Peter Clark, author of “Writing (more…)
The Elements of Style: 50th Anniversary Edition (Hardcover)
Posted by qpen on April 8, 2010
You know the authors’ names. You recognize the title. You’ve probably used this book yourself. And now The Elements of Style–the most widely read and employed English style manual–is available in a specially bound 50th Anniversary Edition that offers the title’s vast audience an opportunity to own a more durable and elegantly bound edition of this time-tested classic. Offering the same content as the Fourth Edition, revised in 1999, the new casebound 50th Anniversary Edition (more…)
An Incomplete Education: 3,684 Things You Should Have Learned but Probably Didn’t (Hardcover)
Posted by qpen on April 6, 2010
Amazon.com Review
You’ll find everything you forgot from school–as well as plenty you never even learned–in this all-purpose reference book, an instant classic when it first appeared in 1987. The updated version takes a whirlwind tour through 12 different disciplines, from American studies to philosophy to world history. Along the way, Judy Jones and William Wilson provide a plethora of useful information, from the plot of Othello to the difference between fission (more…)
MLA Style Manual and Guide to Scholarly Publishing, 3rd Edition (Hardcover)
Posted by qpen on April 5, 2010
Review
“A standard guide for scholarly style.” — Library Journal”Clearly written, this style manual has the official imprimatur of the Modern Language Association of America. New features include citation formation for electronic sources and guidelines for preparing electronic files. Also featured are useful sections on placing a manuscript with a journal and with a press, copyediting, proofreading, and preparing an index (including strictures on the limitations of indexing soft (more…)
The Economist Style Guide, Tenth Edition (Hardcover)
Posted by qpen on March 28, 2010
Amazon.com Review
Rare is the style guide that a person–even a word person–would want to read cover to cover. But The Economist Style Guide, designed, as the book says, to promote good writing, is so witty and rigorous as to be irresistible. The book consists of three parts. The first is the Economist’s style book, which acts as a position paper of sorts in favor of clear, concise, correct usage. The big no-noes listed in the book’s introduction are: “Do not be stuffy… (more…)
Virtual Peer Review: Teaching and Learning About Writing in Online Environments (Hardcover)
Posted by qpen on
Offers a thorough look at peer review in virtual environments.
From the Back Cover
In a reassessment of peer review practices, Lee-Ann Kastman Breuch explores how computer technology changes our understanding of this activity. She defines “virtual peer review” as the use of computer technology to exchange and respond to one another’s writing in order to improve it. Arguing that peer review goes through a remediation when conducted in virtual environments, the au (more…)
Promotional and Advertising Copywriter’s Handbook, (Hardcover)
Posted by qpen on January 4, 2010
No description for this product could be found, but have a look over at Amazon for reviews and other information.
Multimedia and Regional Economic Restructuring (Routledge Studies in the Modern World Economy, 21) (Hardcover)
Posted by qpen on January 3, 2010
Review
‘…a valuable collection of papers.’ – Thorsten Hulsmann, Regional Studies, Vol. 35.1, pp. 87-90, 2001′This edited volume is…a timely constribution to the debate around the information society and regional development.’ – David Gibbs, Department of Geography, University of Hull…a valuable collection of papers. – Thorsten Hulsmann, Regional Studies, Vol. 35.1, pp. 87-90, 2001This edited volume is…a timely constribution to the debate around the information society and (more…)
Effective Websites for CPAs (Hardcover)
Posted by qpen on January 1, 2010
The World Wide Web is confusing and is changing rapidly. While many travel and retail businesses have jumped on the Internet bandwagon out of necessity, many CPA and other professional service companies have not fully grasped the power of the Internet and how it can positively impact their businesses. Suddenly, even small companies can market their businesses to people all across the country at a relatively low cost. Many qualified potential clients are searching for profession (more…)
Gabay’s Copywriting Compendium (Hardcover)
Posted by qpen on December 29, 2009
Book Description
The definitive companion for copywriters offering guidance and inspiration for producing captivating copy at a glance
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay’s Copy (more…)
Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business (Hardcover)
Posted by qpen on December 11, 2009
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic’s point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging’s potentia (more…)
Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns (Hardcover)
Posted by qpen on December 1, 2009
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating (more…)
