Promotional and Advertising Copywriter’s Handbook, (Hardcover)
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Multimedia and Regional Economic Restructuring (Routledge Studies in the Modern World Economy, 21) (Hardcover)
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‘…a valuable collection of papers.’ – Thorsten Hulsmann, Regional Studies, Vol. 35.1, pp. 87-90, 2001′This edited volume is…a timely constribution to the [...]
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Effective Websites for CPAs (Hardcover)
The World Wide Web is confusing and is changing rapidly. While many travel and retail businesses have jumped on the Internet bandwagon out of necessity, many CPA and [...]
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Gabay’s Copywriting Compendium (Hardcover)
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The definitive companion for copywriters offering guidance and inspiration for producing captivating copy at a glance
Marketers, creative writers, and [...]
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Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business (Hardcover)
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from [...]
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Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns (Hardcover)
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign [...]
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Successful Direct Marketing Methods (Hardcover)
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits [...]
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The Art of Teaching Writing (Hardcover)
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“An outstanding publication on the latest developments in writing instruction.”–Language Arts;>
Cloth Edition. The Art of Teaching Writing, New Edition, has [...]
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Design Management Case Studies (Hardcover)
This study provides an unusual and timely contribution to knowledge of the management of product and service innovation. Six case studies from large and small companies in the [...]
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The Handbook of Technical Writing, Eighth Edition (Handbook of Technical Writing Practices) (Hardcover)
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“I love the accessibility, brevity of entries, and layout of this book. Many of my students keep the text long after the [...]
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Handbook of Technical Writing, Ninth Edition (Hardcover)
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“I love the accessibility, brevity of entries, and layout of this book. Many of my students keep the text long after the [...]
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Powerful Proposals: How to Give Your Business the Winning Edge (Hardcover)
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.. Whether you?re writing a paper or writing a proposal,[thebook]can give you that winning edge over others.” — Technical Communication
Review Technical Communication: [...]
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Content Rich: Writing Your Way to Wealth on the Web (Hardcover)
ReviewContent Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. [...]
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Architectural Drafting and Design (Hardcover)
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“I absolutely loved this book. Once I started reading this book, it was hard to put it down. It was much like [...]
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