Posted by qpen on January 15, 2010
Learn how to get a successful, money-making website built for you correctly the first time. This book will arm you with everything you need to know to go from an outdated site or a simple idea to a brand new, fully-functional, money-making business website. You’ll learn how to hire the perfect Web designer for a fair price and how to guide them to create the most user-friendly, powerful, trusted and successful website possible for your business and budget. And it will teach you (more…)
Posted by qpen on January 8, 2010
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to spec (more…)
Posted by qpen on January 4, 2010
No description for this product could be found, but have a look over at Amazon for reviews and other information.
Posted by qpen on December 27, 2009
Presents text and proofreading exercises, as well as step-by-step instructions for proofreading thoroughly, accurately, and efficiently.
(more…)
Posted by qpen on December 23, 2009
No description for this product could be found, but have a look over at Amazon for reviews and other information.
Posted by qpen on December 17, 2009
From Library Journal
A weblog, or blog, is a frequently updated online personal journal. Boasting a foreword by Blood, a web consultant and creator of Rebecca’s Pocket weblog, We’ve Got Blog is a collection of 34 essays that explore this rapidly growing trend. Contributors include such noted bloggers as Joe Clark, Cameron Barrett, and Giles Turnbull. The discussion covers the history and community of weblogs, contrasts weblogs and traditional journalism, and offers advice (more…)
Posted by qpen on December 11, 2009
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, publ (more…)
Posted by qpen on December 5, 2009
Review
“A handy up-to-date guide for professional business correspondence, including e-mail and memos.” — Amazon’s Listmania, Laure-Madeleine”An excellent read. No other book covers this topic with greater clarity and scope, presented by lively and intelligent authors.” — Mercury Retail, New Zealand”Parents of college grads can present a gift that will do more than collect dust on a coffee table.” — Savannah Now, Pamela E. Walck”This book helps graduates make the transition .. (more…)
Posted by qpen on December 1, 2009
From Library Journal
A weblog, or blog, is a frequently updated online personal journal. Boasting a foreword by Blood, a web consultant and creator of Rebecca’s Pocket weblog, We’ve Got Blog is a collection of 34 essays that explore this rapidly growing trend. Contributors include such noted bloggers as Joe Clark, Cameron Barrett, and Giles Turnbull. The discussion covers the history and community of weblogs, contrasts weblogs and traditional journalism, and offers advice (more…)
Posted by qpen on November 29, 2009
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly’s The Online Copywriter’s Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to spec (more…)
Posted by qpen on November 23, 2009
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
From the Back Cover
A fun and authoritative guide to writing masterful copy Great copy is t (more…)
Posted by qpen on November 11, 2009
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
From the Back Cover
A fun and authoritative guide to writing masterful copy Great copy is t (more…)
Posted by qpen on November 5, 2009
Amazon.com Review
The Copywriter’s Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book “a step-by-step guide to writing copy that sells.” And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, publ (more…)
Posted by qpen on November 3, 2009
Review
“I love the accessibility, brevity of entries, and layout of this book. Many of my students keep the text long after the course is over to have a handy and accurate reference on the shelf at work.”–Nancy Schneider, University of Maine – Augusta“I have found this book to be an excellent resource for finding answers to a variety of technical writing questions both simply and quickly. The wide range of topics covered also makes the handbook useful as a general refere (more…)
Posted by qpen on November 2, 2009
The Creative Writing MFA Handbook guides prospective graduate students through the difficult process of researching, applying to, and choosing graduate schools in creative writing. The handbook includes profiles of fifty creative writing programs, guidance through the application process, advice from current professors and students including George Saunders, Aimee Bender, Tracy K. Smith, and Geoffrey Wolff, and the most comprehensive listings of graduate writing programs in and (more…)
