Make An Impact With Your Corporate Literature In Kent

Posted by Mark Hall on August 20, 2010

When designing corporate literature in Kent, there are some basic principles to be followed if you want to make an impact. It would therefore be in your interests to use a design house that specializes in corporate material. The layout, wording and graphics should present an appropriate overview of your company.

Many factors can influence the effectiveness of the brochure. From a marketing perspective, there are three major requirements. These are communicating your corporate brand, showing your market or industry position, and highlighting your specific goals.

The most important is probably communicating the corporate brand. A brochure is often part of a marketing package and it should therefore reflect the general ethos of the company’s image. To achieve this, the designer should be clearly briefed about how the company has been marketed in the past. Let him or her see examples of your previous literature.

The same fonts and colors should be used in the new brochure even if you want it to have a more modern look. This will allow readers to immediately identify with your company’s individual branding. The company’s position in its specific industry should also be clearly defined.

This can be achieved by including a vision or mission statement. Carefully chosen photographs of the products or services should also be used with accompanying text. When it comes composing the text, do this yourself. No-one understands your company better than you. It can be edited and grammatically corrected by an in-house writer at the design house.

A final factor regarding corporate literature in Leeds is the old saying ‘less is more’. The brochure should be striking but also simple, clean and fresh looking. Be very clear about this when briefing the designer. Also, make sure that you are given a sample to check before it is printed.

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The Beauty of Calligraphy

Posted by Andy Li on September 21, 2009

From the start of the civilization, writing styles have been greatly developed, including tools and materials. During the prehistoric period, stones and sticks were used as tools to clay tablets for cave paintings. And there were reed pens for writing on papyrus, quill pens for parchment, which are similar to metal pens and ball pens in nowadays.

Young people today seldom use the old writing styles. However, they would still produce Maori Rock Drawings which can be made well on small copper circles or copper enamel ash trays.

Nowadays, the art of calligraphy is commonly incorporated in advertising and designing. With the creativity of our modern artists, calligraphy is no longer seen only on papers, but also on other surfaces like fabrics, glass, ceramics, etc. 3D-designs are another commonly used technique as well.

As modern artists are often exposed to a more diverse world than the artists in the previous decades, the rich personal experience of modern calligraphers can often give them great inspiration. With this creativity, the art of calligraphy is brought to a new height and sees no boundaries.

Calligraphy appears on both functional hand lettered inscriptions and fine art designs. On these designs, the clarity of the letters are replaced by abstract handwritten marks which are difficult to read.

Besides those artworks that you might only be able to see in exhibitions, the art of calligraphy can be found in our daily lives as well. For examples, calligraphy often plays a very important role in making invitation cards for different events and making other memorial documents. Advertising and graphic designing utilizes calligraphy a lot as well.

Literally, calligraphy means beautiful writing. It was the method to produce a book in 500 yeas ago, when the invention of the printing press wasn’t developed. Each copy of the reading materials was handwritten by scribe working in a scriptorium. Quill and ink were used to write on materials like vellum and parchment.

There are three main types of calligraphy in today’s society, that’s the Western or Roman, Arabic and Chinese or Oriental.