Posted by Cathy Perkins on July 28, 2010
When it comes to getting the attention of the reader of an email, it remains in the writer’s docket to check for the best way to make one want to read it. The subject line will be a good way to do that.
People get scores of emails daily. Therefore, to get the approval of a reader such that he clicks yours to read it is a gamble. The fact that there is a lot of spam mail out there makes it even harder. People will filter you out at any poor first glance.
As long as you are writing a marketing email to someone who does not know you, he will be excused if he deleted your message to the trash items folder without thinking twice. Even your good selling prowess will fail you.
At any time, a compelling subject of an email will get the person to click and read your emails. Therefore, you need the insights on how to make that possible. The following three tips will show you just how to get started.
Giving out a special offer will work well. People like to be given gifts and special treatment. Therefore, these will get the attention of the person browsing through this inbox. There is no doubt that the more unique an offer sounds, the more enticing it will be to the person reading the emails.
You should be able to announce your choicest of benefits. This is what will keep the person focused on your email because it is what will attract him more to keep him interested in reading it.
The secret revolves around tangency of ideas. Someone will be more attracted to an email that he finds relevant to his lifestyle or needs. You should see in advance, what your targets might like and seek to meet that need. The words used should bring out clearly what you have to offer.
How effective the campaign was depends on the kind of crowd the subject line manages to pull to read your emails and make a purchase.
Aside from importance of an email subject line, the author also frequently writes on kittens for adoption and caring for kittens.
Posted by qpen on April 20, 2010
From Booklist
This excellent resource has as its foundation the fact that businesses stand to lose billions of dollars because of the poor business writing generated within their offices. In a handsomely laid-out format, the author “walks you through” her program for making sure you and yours write business letters (which here include letters, faxes, e-mail messages, and memos) that help put your best business foot forward. Her program encompasses a six-step process, from basic g (more…)
Posted by qpen on December 1, 2009
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating (more…)
Posted by qpen on November 27, 2009
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke, Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms’ deep experience in email marketing i (more…)
Posted by qpen on November 21, 2009
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in (more…)
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Posted by qpen on November 19, 2009
Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there’s a big difference between knowing that email is a powerful marketing tool and proving it. So how do you know if you’re doing it well? How do you show your CFO that it’s really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awarene (more…)
Posted by qpen on November 9, 2009
Review
“I would challenge anyone…not to gain something from reading this book.” (Marketing Direct, January 2008)
Praise for EMAIL MARKETING by the NUM8ERS “At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog ‘Email Marketing Best Practices,’ clearly explains how to make your campaigns perform measurably better. The secret’s in your test results.” — (more…)
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