Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign [...]
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down [...]
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So [...]
Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there’s a big difference between knowing that email is a powerful marketing tool and proving [...]
Review
“I would challenge anyone…not to gain something from reading this book.” (Marketing Direct, January 2008)
Praise for EMAIL MARKETING by the [...]
