Your Attention Please: How to Appeal to Today’s Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer (Paperback)
Posted by qpen on October 10, 2009
From Publishers Weekly
Keep it “Short. Simple. Sweet,” Brown (Customers for Life) and Davis, an employee communication consultant, advise business professionals in this cheery but disheartening primer on reaching an American public suffering from “brain overload” and “attention deficit trait.” The authors’ recommendation: treat every potential reader or viewer like a restless teenager. There’s plenty of commonsense advice—keep information easy to digest, break up communications in (more…)
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