Written on December 9th, 2009 by qpenno shouts
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic [...]
Written on November 24th, 2009 by qpenno shouts
The author team of Professors John McGee, Howard Thomas and David Wilson combine their extensive experience of teaching and consulting in strategy with cutting edge research to form [...]
Written on November 14th, 2009 by qpenno shouts
The Ivey Casebook Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity [...]
