Posted by qpen on December 9, 2009
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual (more…)
Posted by qpen on November 24, 2009
The author team of Professors John McGee, Howard Thomas and David Wilson combine their extensive experience of teaching and consulting in strategy with cutting edge research to form an exciting new textbook. Marrying comprehensive coverage of strategy with an incisive and analytical approach, the new text is ideal for undergraduate and MBA students taking a strategic management, corporate strategy or business policy module.The book sets out to provide students with an understand (more…)
Posted by qpen on November 14, 2009
The Ivey Casebook Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor’s resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefi (more…)
