SEO and Backlink Building

Posted by Justin Harrison on January 7, 2010

If you are trying to rank high in a search engine for a competitive phrase, you will need more than SEO tactics. You will need a lot of backlinks.

Backlinking is essential to getting traffic on a web page. Backlinking is when a site you have linked to puts a link on their site for yours. As you will notice, two or three good back links is the key to a lot of hits.

When using search engines such as Google, Yahoo, or MSN, when someone chooses to link to your site it is as if they have voted for your site. Someone valued your content enough to link to your site, thus it must be important. The more people there are visiting your site, the more obviously important it is.

When you use the internet for your business, make sure you put as much information that you can about it. This will help people get to know who you are and what you are trying to sell them. And if you are up front, then you will get repeat business.

This is the reason why it is desirable to have main keywords incorporated within the anchor text of incoming links. Having understood the importance of backlinks, we will now explore ways to get them.

The best way to get links to your site is to offer content that is high-quality and unique. Try being controversial or different. This will make people link to your site.

To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a “Link to Us” section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.

Create articles and enter them in directories containing articles. This will cause them to be selected and posted on many sites with links to your site in the Resource Box. Just one article could result in dozens of links. You might also pick a few sites in your target market and offer to provide a regular column. Or agree to share content so each site receives a hyperlink.

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.