Press Releases Can Provide A Boost To Search Engine Ranking

Posted by Michael Fleischner on October 24, 2009

Did you know that you can significantly improve your overall search engine rankings with the help of an online press release? For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings.

A press release is essentially news or information that is being distributed to individuals within the media business. This includes newspapers, tv studios, radio stations, and smaller outlets as well. For quite some time, these press releases have been distributed using the world wide web and emailed to media contacts.

Many companies send out press releases to announce a new product, service, or event. The public relations industry has depended on press releases to both disseminate information as well as help cut through the clutter of millions of daily news stories. Reporters have come to rely on press releases as a way to sift through irrelevant stories and find actual news.

A press release in not all that complicated to develop. Most press releases include the date of the release, headline, news, and a brief company description or bio. Online releases include this information with a link back to the company’s website or blog.

Over the last decade, hundreds of online press release websites have come online, helping reporters sift through these notifications and find the information they need. What does this mean to internet marketing? It means that there are sites that publish your news and are viewed by tens of thousands of people seeking targeted information daily.

This is good news for anyone trying to promote a new product, service, website or blog. But how do you get noticed? When I started out in Internet marketing, I thought it was all about writing a fantastic release and having it distributed across the web. And even today, that still holds true. However, when using press releases for SEO value, the key is simply to write a good release that helps build back links to your website or blog.

There are a few press release services out there, much like article directories that allow you to submit your release and include a link back to your website. Unlike article directories, many of these sites are not free. However, a small handful cost nothing, dozens charge less than twenty dollars and others will charge more.

When I’m looking to build a significant number of links to any of my website in a hurry, I always lean on press releases. To get started, look for a free press release distribution service via Google or Yahoo! There are many of these sites out there that do not charge and can meet your needs.

I am okay as long as the fees are less than twenty dollars. With a small budget, you can have your release, and your links, distributed across the internet. Try using press releases to build back links to your website. You will be amazed by the results.

Are you ready to start using press releases to improve your website’s ranking? Go immediately to the marketing tips blog to access additional information about online press releases. To improve search engine ranking for your website and receive FREE search engine optimization lessons, go to MarketingScoop.com.