Press Releases Are Not a PR Strategy (Paperback)

Review

“A definite must-read for executives challenged by today’s world of consumer-generated content. Linda’s ‘to-the-point’ approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you’ll need it.” –Rod Lenniger, Executive Vice President, iCrossing”I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working wo (more…)

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