Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century (Hardcover)

Posted by qpen on December 17, 2009

Review

“An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising.  This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad.”—Mona Domosh, Dartmouth College “This absorbing book contributes to a growing body of sophisticated work about 20t (more…)