Do You Honestly Want A Profitable Public Speaking Business?

Posted by Scott A. Dennison on October 19, 2009

When you look back on this year, will you say that your public speaking business was undergoing a boom or a bust? If you are like so many other speakers, this has been a trying year; one where the recession really took a bite out of the meetings marketplace and made speaking engagements difficult to find.

A study of businesses started in recessions shows that many of them go on to have unusual levels of success in years when the economy is growing well. The good news is that with a few minor changes to your business model and your public speaking business can be positioned for greatness in years to come.

First is to understand that your real client is not the meeting planner, it is the attendee in your meeting. Perhaps more important is that with the power of the Internet, you can find people who want and need your unique message and build relationships with them, no matter where on earth they may be. Those relationships can lead to the sale of your books, audios, videos, seminars or whatever you create based on your message. Isn’t that exciting?

Second is you should realize that “content is king” and that from this day forward you should never give a talk without recording it. You never know when the opportunity to monetize that recording will come your way. If you did not record it then those who were in attendance who wanted to hear it again or share you with friends are out of luck. You may even want to offer the recording to audience members in exchange for their email address.

Finally, in today’s market, your Internet presence can be the thing that separates you from the masses of people who call themselves speakers. The largest potential audience for any speaker is going to be found online and the way they’ll find you is through your website. It must be alive with fresh content, online video, a blog and you’ll also want to be skilled in social media marketing.

In summary, even though there are less speaking engagements than ever, there are massive opportunities to find, attract and build relationships with consumers of your unique message all over the world. When you learn to properly market your public speaking business online, you can earn more money, travel less and sleep in your own bed more often.

Want to find out about the future of public speaking, then visit Scott Dennison’s site to get my free report and some great public speaking tips to help you become a more profitable speaker – no matter the economy!