Design Management Case Studies (Hardcover)

Posted by qpen on November 4, 2009

This study provides an unusual and timely contribution to knowledge of the management of product and service innovation. Six case studies from large and small companies in the UK and abroad cover a diverse range of industrial contexts including architecture, consumer products and services, textiles and clothing. Each case study includes an audit procedure, the main research methods used and key findings, providing both a unique understanding and different working definitions of (more…)