Copywriting Assignments from Americas Best Advertising Copywriters (Paperback)
Posted by qpen on January 28, 2010
A discussion of all aspects of conducting a research project in marketing, this volume emphasizes methodology and provides extensive discussions of applications – including applications for statistical techniques. The book takes a decisional research orientation and features a strong treatment of analysis (particularly multivariate analysis) and extensive coverage of primary data collection and measurement and scaling issues.
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