As an attorney advertising your services, a legal blog needs to be one of the strategies you take advantage of. Writing a blog can be time consuming and at times frustrating. It is difficult to think of new post ideas all the time. Here are 5 suggestions to jump start your creative juices.

1. Create A List – Internet users love to read lists. Lists are easy to digest and fit with the way content on the internet is read.

2. Tell Your Readers About Good Links – It isn’t always that easy to find great links and resources on the web. Your readers will appreciate you telling them about links and resources you find interesting and helpful.

3. Tell a Good Story – Nothing will engage your readers more than an interesting story. Tell about a personal experience you had or something you are struggling with at your practice. Your readers will identify with you and it will certainly help get the conversation flowing.

4. Offer Your Legal Expertise – Of course you want to be careful not to give legal advice. However, you will find that many people have questions or want answers about legal topics. Offer up general legal expertise to establish yourself as a leader in your field.

5. Read Legal Posts & Blogs – Staying up to date on other legal topics, blogs, posts, etc. is a great way to get ideas for your own blog. You can keep your finger on the pulse of the legal community and offer up articles that are of interest.

Writing a blog can be a lot of effort and work. However doing so will pay big dividends to your lawyer marketing efforts. If you take the time to write 2-3 good blog posts a week, you will see the pay off in the end. You have a better chance of getting found by the search engines and establishing yourself as a thought leader.

Jeff Berman is founder of AttorneySync and an expert in the field of lawyer marketing. AttorneySync provides a new internet attorney advertising platform.

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